Source: News and Observer
NPR has created a subscription-based service for coffee, and they’re tapping a local roastery to supply the beans, the News and Observer reports.
Durham-based Counter Culture Coffee has been at the vanguard of “America’s obsession with craft coffee,” the News and Observer observes. Counter Culture roasts are featured in coffee shops across the country. The brand has been influential in making higher quality coffee the norm.
The subscription offered by NPR allows the subscriber to choose between one to four bags of coffee delivered as often as weekly or by the month. The subscription also benefits NPR programming, the News and Observer reports.
“We are thrilled to work with NPR on this exciting initiative,” said Counter Culture founder Brett Smith in a press release. “For 25 years, Counter Culture Coffee has been focused on providing exceptional coffee experiences. This partnership allows us to highlight our commitment to quality, sustainability, and education; values that closely align with NPR and their loyal listeners.”
Because of the coronavirus, coffee roasters have advocated subscription services and larger purchases of beans while people stay indoors.
According to a statement from NPR, “NPR listeners are curious and love to know the story behind the story. They’ll be able to do this when they join the NPR Coffee Club, since it will educate and inform members about the history, culture, and creation of coffee.”
Read the full story about NPR’s new subscription service with Durham-based Counter Culture Coffee.